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Is Your Website Working for You? Here’s How to Check

When was the last time you gave your website a real checkup? If you’re like most business owners, you set it up, got it looking nice, and then… life happened. But here’s the thing—your website is often the first impression potential clients get. If it’s unclear, outdated, or slow, they’re clicking away before they even get a chance to know how amazing you are.

In this blog, I’ll walk you through some quick, actionable updates you can make to ensure your website is attracting and converting the right people. Let’s dive in!

1. Your Homepage: First Impressions Matter

Your homepage is like your digital storefront—it needs to be inviting, clear, and easy to navigate. If someone lands on it and can’t instantly tell what you do and how to work with you, they’re gone.

Quick Fixes for Your Homepage:

  • Update Your Headline: Does it clearly state what you do and who you help? If not, tweak it!
  • Check Your Call-to-Actions (CTAs): Are they clear and easy to find? Every visitor should know exactly what their next step is.
  • Speed Check: A slow homepage means lost visitors. Run a quick test and optimize for faster loading times.
  • The 5-Second Test: Open your homepage and ask yourself—if someone landed here, could they understand what you offer and how to take action within five seconds? If not, it’s time for a refresh.

2. Your About Page: Make It About Them, Not Just You

A common mistake I see? Business owners treating their About page like a resume. But your About page isn’t just about you—it’s about why you’re the right fit for your ideal clients.

How to Improve Your About Page:

  • Make it Relatable: Does your About page sound personal, or does it feel like a dry bio? Add some warmth and personality!
  • Show How You Help: Instead of just listing credentials, explain how your experience benefits your clients.
  • Update Your Photo & Bio: If it’s been over a year, refresh your headshot and bio to keep things current.
  • Bonus Fix: Add a simple sentence or two that directly speaks to how you serve your clients. It makes a huge difference in connection!

3. Your Services Page: Make It Easy to Work With You

Your Services or “Work With Me” page should be crystal clear. If visitors have to dig around to figure out what you offer and how to book, they’ll move on.

Simple Tweaks for a Better Services Page:

  • Check Your Offerings: Are all the services listed still relevant? If not, update them.
  • Simplify Pricing: If you include pricing, make it clear and easy to understand. If not, consider whether adding it would help.
  • Streamline Your Booking Process: Can someone easily schedule with you, or do they have to hunt for a link? Make it simple!
  • One Clear CTA Per Service: Each service should have a dedicated button leading to the next step, whether it’s a booking link or inquiry form.
Women on a laptop

4. Contact Page: Can People Actually Reach You?

If someone wants to reach out but can’t figure out how, they won’t. Your Contact page should make it ridiculously easy to connect with you.

Contact Page Must-Haves:

  • Test Your Contact Form: Is it working? Fill it out yourself and check!
  • Include an Email Address: If your form glitches, people need another way to reach you.
  • Update Social Links: Are your social media links working? Double-check!
  • Bonus Fix: Add an FAQ section with common client questions. This saves you time and helps visitors get answers quickly.

5. Bonus: A Quick SEO & Tech Tune-Up

A technically sound website isn’t just about looks—it affects how easily people can find and use your site.

Website Maintenance Checklist:

  • Is Your Site Mobile-Friendly? Most people browse on their phones—make sure your site looks good on mobile.
  • Check for Broken Links: Fix any that aren’t working.
  • Update Plugins & Software: Keeping everything up to date helps with security and speed.
  • Remove Outdated Content: If you’re no longer offering a service or using a plugin, remove it!
Transferring an existing website to a new hosting provider

Ready to Make These Fixes but Need Some Help?

Keeping your website updated is key to attracting the right clients—but I know it can feel overwhelming. If you’d love a second pair of eyes on your site, I offer Website Reviews where I personally go through your website and give you actionable feedback.

What You Get with a Website Review:

✔️ A video walkthrough of your site
 ✔️ A detailed checklist of improvements
 ✔️ Personalized tips to make your site work better for you

If you’re ready to make sure your website is doing its job, book a Website Review today!

Have questions? Drop them in the comments—I’d love to help! 😊