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Picture of LaWanda Engle

LaWanda Engle

WordPress Web Developer

Top 3 Red Flags That Your Website Needs a Refresh

I want to share with you the top three red flags that indicate your website needs a refresh. Think about the last time you felt truly proud to share your website with potential clients. If it’s been a while, it might be time to take a closer look.

1. Outdated Design and Functionality

Outdated Design and Functionality

 

One major red flag is an outdated design and functionality. Ask yourself: does your website still look the same as it did five years ago? Trends change, and an outdated design can make your business appear behind the times.

Consider how easy it is for visitors to navigate your site. If it feels clunky or difficult to find information, it’s time for a refresh. Have you changed your services or branding recently? These changes should be reflected on your website.

First impressions count. Your website is often the first interaction potential clients have with your business. An outdated design can turn them away before they even get to know what you offer. Additionally, most people are browsing on their phones. If your site isn’t mobile-friendly, you’re missing out on a huge audience.

Steps to Take:

  • Review your design critically and compare it to modern websites you admire.
  • Check mobile compatibility by visiting your website on different devices to see how it looks and functions.

 

2. Slow Loading Times

Slow Loading Times

 

Another red flag is slow loading times. Use tools like Google PageSpeed Insights to see how fast your website loads. If it takes more than a few seconds, you’ve got a problem.

Visitors won’t wait for a slow site; they’ll leave and go to a competitor instead. Plus, Google ranks faster websites higher in search results, so a slow site can hurt your visibility.

Steps to Take:

  • Compress and appropriately size large images.
  • Use caching plugins like W3 Total Cache or WP Super Cache to help speed up your site.

3. Poor Conversion Rates

Poor Conversion Rates

 

The third red flag is poor conversion rates. Look at your website’s analytics. If you have a high bounce rate or low conversion rate, it’s time to investigate. Are visitors leaving without taking action? This could be due to unclear calls to action or an unattractive design.

Every visitor that leaves without engaging is a potential customer you’re missing out on. Your website should be a tool to grow your business, not just something that looks pretty.

Steps to Take:

  • Ensure your calls to action are clear and compelling. Make it easy for visitors to understand what you want them to do next.
  • Test different versions of your pages to see what works best with your audience.

In summary, the three major red flags to watch out for are outdated design and functionality, slow loading times, and poor conversion rates. Recognizing these issues early can help you take the first steps to improve your website.

If you’re unsure if your website needs a refresh, I’d love to review it for you. You can book a website audit for just $97. You’ll provide me with your URL, and I’ll review your website, giving you my feedback in a detailed PDF and a video walkthrough with tips and advice.

Remember, your website reflects who you are and your business. Keeping it updated and user-friendly is crucial. If it’s been a while since you last checked, it’s probably time for an update.

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